Pure Energy Türkiye

Pure Energy is a clean-tech organization focusing on Power Trading, Origination, Battery Storage Systems, Digital Energy Management and Sustainable Advisory services.

Our vision is to inspire and pioneer disruptive innovation in the energy value chain.

Power Trading

7/24 Intraday Power Trading

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Origination

Supply of green electricity to industrial and global companies.

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Digital Energy Management

Expert and active portfolio management.

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Battery Storage

Battery-flex trading.

Coming soon

Navigating the complexities of today’s energy landscape for you— by combining advanced market intelligence with cutting-edge trading and portfolio strategies. Every megawatt we manage is optimized— for performance, market value, system balance, and long-term impact.

From tailored supply agreements to algorithmic trading and end-to-end portfolio optimization, we empower producers, consumers, and investors to act smarter, move faster, and grow stronger in dynamic power markets.

That’s what we call #PowerforGood.

We deliver tailored, end-to-end solutions for producers and large-scale consumers, ranging from algo-trading and dynamic hedging to corporate PPA structuring and digital portfolio optimization. Our services are designed to unlock value, reduce exposure, and drive competitiveness in complex power markets.

With a deep understanding of international energy dynamics and local market behavior, we deliver strategic clarity and operational strength. Our approach bridges today’s challenges with tomorrow’s ambitions—offering transparency, resilience, and scalable solutions.

Keeping the Pulse of the Markets
We optimise your renewable and battery assets with our 24/7 algorithmic trading desk operating in the Day-Ahead, Intraday and Derivatives markets.
Trusted Partner in Green Energy
Whether you are an energy producer or an energy-intensive consumer, we will design the most suitable model for you together.
Data-driven Energy Management
We provide transparent, integrated and profitable energy management by collecting all your production and consumption data on a single platform. Everything from portfolio optimisation to risk analysis is under control.
Turn Storage Power into Financial Gain
We enable you to maximise your revenue by integrating your battery assets into our trading algorithms. Whether your BESS assets are standalone or co-located, we manage them profitably.

Explore Pure Aggregator!

2016Pure Energy Established

Establishment

Trading license obtained.

Started the first real-time VPP business in Türkiye.

"Turkish Power Market Outlook Report" prepared on behalf of the ETD for the Ministry of Energy. 

 
2017+350MW Portfolio

Energy Advisory

Market access provision,
Energy market & system design,
M&A Advisory services to various clients such as Georgian Government, Japanese Big-4-consultants, European and international utilities.

2019Intraday Market Leader

Market Leader in Turkish Intraday Market

Pure became the market leader with a share of 9% in traded volume in Turkish Intraday Energy Exchange.

2020Intraday Market Leader

Market Leader in Turkish Intraday Market

Pure retained its position as the market leader with a share of 9% in traded volume in Turkish Intraday Energy Exchange.

2021"Slides armed, cross check..."

"Cabin crew, take off position..."

Closing large-scale M&A deals,
Offered Owner's Engineering to conglomerate clients.
Digital retail pilot execution with a global telecom operator
Physical cross-border transactions with Georgia

2022500MW Wind in PPA Portfolio

Green supply to major municipalities in Türkiye under EBRD Sustainable Cities Programme
Closing a major distribution M&A deal as seller-side advisor
First Guarantees of Origin (GO) transactions
Development of a full-fledged Customer Portfolio Dashboard

2023Expansion

Expansion to Netherlands & UAE

2500MW Portfolio in Türkiye

Retail services for commercial customers started

Expanding operations into MENA Power Markets

20245000MW Portfolio

All-Renewable 5GW Portfolio

2500 MW Portfolio in Türkiye

One of the biggest active renewable portfolios in the country

Join Pure Portfolio

Expert management for your renewable power plants. Get competitive market prices while mitigating operational risks.Click the link below to send details and get an offer!

SEND OFFER

Get Pure Green Energy!

Secure clean, traceable energy tailored to your business needs. We supply 100% renewable electricity backed by verified certificates. Click below to get a customized offer and start your journey toward real sustainability.

GO GREEN!

I-RECs for Scope 2 Emissions

Strengthen your sustainability claims with internationally recognized I-REC certificates. As an official Registrant and Issuer of I-RECs, we deliver verified green energy attributes with full transparency and traceability. Submit your demand and receive a quote tailored to your volume and region.

GET I-RECs

"FIT" Values!

Here are the values that keep us "fit" for the challenges! These principles establish the core and our essential approach to our business.

FiT Values: Fairness

We always act fair and empathize, thus we sleep tight at night.​

FiT Values: Integrity

Delivering as promised is only possible if we act with integrity.

FiT Values: Transparency

We believe trust and sustainability can only be built through transparency.

Bridging the division between corporate giants and local players, we operate as a balancing force, seamlessly integrating local insights with corporate strategy and global perspectives – thus driving balanced and comprehensive energy solutions.

Pure talent, dynamic, harmonious business modeling, and flexibility enable Pure to lead the transition towards a sustainable energy future, delivering not only power but also innovation and marginal value in every aspect of the journey.

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PURE ENERGY ELEKTRİK TEDARİK A.Ş.