Pure Energy Türkiye

Pure Energy is a clean-tech company offering:

  • 24/7 Power Trading
  • Digital Energy & BESS Management
  • Renewable Supply for C&I
  • Advisory services.

Your global partner pioneering the active management of renewable and flexibility assets by combining data, advanced technology, and global market expertise.

Digital Energy Management

Expert and active portfolio/risk management for your renewable & flexible assets.

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Power Trading

24/7 trading and optimization services backed with in-house algos and trading strategies, ready to increase returns for your assets.

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Supply & Origination

Supply of green electricity to industrial and corporate companies.

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Battery Storage

Battery-flex trading Multi-market optimization & arbitrage opportunities

Coming soon
2016Pure Energy Established
Establishment

Trading license obtained.

Started the first real-time VPP business in Türkiye.

"Turkish Power Market Outlook Report" prepared on behalf of the ETD for the Ministry of Energy. 

 
2017+350MW Portfolio
Energy Advisory

Market access provision,
Energy market & system design,
M&A Advisory services to various clients such as Georgian Government, Japanese Big-4-consultants, European and international utilities.

2019-2020Intraday Market Leader
Market Leader in Turkish Intraday Market

Pure became the market leader with a share of 9% in traded volume in Turkish Intraday Energy Exchange.

2021"Slides armed, cross check..."
"Cabin crew, take off position..."

Closing large-scale M&A deals,
Offered Owner's Engineering to conglomerate clients.
Digital retail pilot execution with a global telecom operator
Physical cross-border transactions with Georgia

2022500MW Wind in PPA Portfolio

Green supply to major municipalities in Türkiye under EBRD Sustainable Cities Programme
Closing a major distribution M&A deal as seller-side advisor
First Guarantees of Origin (GO) transactions
Development of a full-fledged Customer Portfolio Dashboard

2023Expansion
Expansion to Netherlands & UAE

2500MW Portfolio in Türkiye

Retail services for commercial customers started

Expanding operations into MENA Power Markets

20245000MW Portfolio
All-Renewable 5GW Portfolio

2500 MW Portfolio in Türkiye

One of the biggest active renewable portfolios in the country

One-stop-shop: By combining advanced market intelligence with cutting-edge trading, risk management, and portfolio strategies, we connect supply with demand, and investment with opportunity. From end-to-end portfolio optimization to structured supply agreements and bankable revenue models, we create alignment between energy generation, consumption, and financing.

That’s what we call #PowerForGood.

We provide fully integrated, end-to-end solutions for producers and large-scale consumers—from algorithmic trading and dynamic hedging to corporate PPA structuring and digital portfolio optimization. Our mandate is clear: unlock value, reduce risk exposure, and enhance competitiveness across complex energy markets.

Join Pure Portfolio

Expert management for your renewable power plants. Get competitive market prices while mitigating operational risks.
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Get Pure Energy

Secure clean energy tailored to your business needs and sustainability objectives.
We supply 100% renewable electricity backed by verified certificates.
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I-REC for Scope 2 Emissions

Strengthen your sustainability claims: As an official Registrant and Issuer of I-RECs, we deliver verified green energy attributes with full transparency and traceability. Submit your demand and receive a quote tailored to your volume and region.
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Explore Pure Aggregator!

Events / Blog:

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"FIT" Values!

Here are the values that keep us "fit" for the challenges! These principles establish the core and our essential approach to our business.

FiT Values: Fairness

We always act fair and empathize, thus we sleep tight at night.​

FiT Values: Integrity

Delivering as promised is only possible if we act with integrity.

FiT Values: Transparency

We believe trust and sustainability can only be built through transparency.

Bridging the division between corporate giants and local players, we operate as a balancing force, seamlessly integrating local insights with corporate strategy and global perspectives - thus driving balanced and comprehensive energy solutions.
Pure talent, dynamic, harmonious business modeling, and flexibility enable Pure to lead the transition towards a sustainable energy future, delivering not only power but also innovation and marginal value in every aspect of the journey.

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PURE ENERGY ELEKTRİK TEDARİK A.Ş.