Our Vision

To inspire and pioneer the disruption of the energy value chain.

Pure Energy was founded by energy professionals with more than 35 year of combined international experience. Pure Energy aims to become a leading energy services provider not just in Turkey, but also internationally.

Our Values


We acknowledge that trust and sustainability can only be provided through transparency and with that strength, we want to speak up at all times.

Expansion of renewable energy credit business lead and entry into corporate renewable PPA business

What Is Next

Expansion of Virtual Power Plant Business Into New Markets
Undertaking the balancing of a 1.000 MW renewable portfolio in Germany.

Exploring potential new markets such as the UK, South Korea, India and Japan.


Developing Complimentary / Innovative Businesses Around the VPP
Aggregation of demand side energy management to the portfolio.

Cooperation with a global telecom operator for digital retail business.

Expansion of renewable energy credit business lead and entry into corporate renewable PPA business.


Our History

Pure Energy was founded by energy professionals bringing more than 35 years of experience internationally and locally, aims to become a leading new generation energy company. 

We are targeting to fill the gap between seasoned and knowledgeable, yet corporate international players and very flexible, fast and yet less experienced local players. Our approach is to apply a delicate balance of local flavour and corporate thinking for the businesses we pursue.

  • Established Pure Energy.

    Trading License obtained. 
    "Turkish Power Market Outlook Report" prepared on behalf of the ETD for the Ministry of Energy. 
    Started the first real time Virtual Power Plant business in Turkey.

  • Consultancy to Georgian Government on “Energy Market Design”.

    Advisory to one of the Big 4 Consultant in Japan on VPP market design. 
    Provided owner’s engineering services to a European utility for its solar projects in the EU. 
    Started a strategic partnership with one of the biggest German energy company for developing market access strategies in Turkey. 
    Commissioned our own solar power plant (4,27 MWp) in Turkey.

  • 350 + MW

  • Established pure.energy GmbH in Germany to Expand Activities.

    Started owner’s engineering services to Coca-Cola for its solar projects in MENA. 
    Started providing advisory to the biggest oil and gas investor in Turkey for their M&A project and establishment of new energy services business line.
    Signed a 10 year contract with the biggest tech company in the world for the Environmental Attributes (EA) of a solar power plant.

  • 1400 + MW

  • Market Leader in Turkish Intraday Power Exchange



    Pure Energy is the leader in the Turkish intraday market with an average of 9% market share.

  • Market Leader